Marketing Plan / Listing Terms

Even back in 2013, 9 of 10 home buyers relied on the internet as a primary research source.  The amount of information that can be conveyed is astounding and the result is that a buyer can run through more homes in less time than ever before which makes it imperative that a seller get their home online with precise information, proper pricing and rich photos making the home as attractive as possible. This is not a an option but a necessity. Note a 2018/2019 study and report by National Association of Realtors found that 87%** of all generational ages of home seekers found photos and detailed information to be “very useful” only 43% found direct contact to agent as “very useful”. 93% of all home searchers used online websites. The math is easy, to maximize your audience, your home needs to be online, have quality photos and detailed information.  The serious buyer and their agent are monitoring homes and searching the MLS with precise criterion; virtually any feature can be queried.  

Prescott Area MLS:  As mentioned, serious buyers AND their agents will be searching the MLS, at this point the MLS is still the most precise search tool available.  This is the base feed of sending home details, photos, videos, and status updates directly to agents, buyers, and other 3rd party search websites.  

Internet: There have been countless 3rd party home search sites over the last 10 years or so, the biggest and most commonly used still remain at this point: Zillow.com, Trulia.com (part of Zillow), homes.com, and realtor.com.  There are many more, we make sure the listing is pushed to as many of the main ones as possible; we get our listings to about 20 search engines including youtube.com.  We monitor for new sites, but currently Zillow is by far the most commonly used by the public.  It is a good basic tool but can be slightly behind the MLS in status updates and photo and video feeds.  

Visual: I, as a practice, hire a professional photographer at my expense.  This is part of the marketing plan in general.  We can even emphasize a particular aspect that you want as a seller, in most cases you can even express this directly to the photographer.  We are a visually oriented society,  remember buyers are scanning through these images and making split second decisions on viable options.  Increasingly mobile portals are used to view these images on phones and tablets.   We get weekly stat reports on the amount of online hits and which photos are bringing in the most attention and at what times.  This way we get an idea of true exposure.  

Email: I have a bank of about two thousand local broker and agent email addresses and can send e-flyers with photos, brief descriptions, and links to the full virtual online tour.  This is a numbers game, we try to get a few serious inquiries from this.  We can track who is viewing multiple times and reach out depending on interest shown  in the marketing tracking.  

Signs: Of course we provide signs and color rich flyers if desired.  Flyers tend to get snagged by casual seekers and neighbors. But we will provide them, a serious buyer just may just be driving by and want to know more at that time.  

Listing Terms: I generally have 6 to 12 month term listings, I have never forced a listing to term, right to cancel by client.  

Teamwork: In many cases I do co-listings with a partner, it works pretty well, we have great teamwork at Iannelli & Associates Real Estate LLC.  We all seek to do a great job for every client.

 **Sources: NAR Home Buyer and Seller Generational Trends Report 2019 & 2018 Profile of Buyers and Sellers.